Sidra Majeed, Dress designer and founder of Estillo Hut was
interviewed this week by ‘Samyy Writes’. Sidra instead of promoting other
brands and copying the designs out, created her own lines, patched the colors
up and sketched the patterns and textures in a brilliant way keeping the
Pakistani fashion and trends in her creativities.
Sidra explained how Estillo Hut was such a boom and how her
designs were encouraged by fans from Pakistan and abroad. ‘My family and I were
going through a financial crunch, and I still had an year left to complete my
studies, so I thought of designing my own clothing lines … and this is how it
all started’.
Fashion Designing was never related to her field, ‘I opted
for Fashion designing … It was my passion and I knew that I could light a spark
in it.’ Furthermore she said that this business in solely online. She manages
most of her orders through Facebook.
She clearly explains that after getting fame she cannot give
credits to a single person. No one person can get the title of being the
inspiration. One of the many reasons that Estillo was a huge hit is the fact
that Sidra studied what and how people really want it, their demands and needs
and what the market provides. Keeping all this in mind and being focused on
what her customers desired she scored a lot!
Sidra further stated that the job may seem to be glamorous
and glittering, and the perfect job for anyone, is actually quite tiring,
especially when the trends change at every inch and the customers’ demands for
the best. ‘I keep mixing the colors and patterns in my mind and focus on
getting the perfect solution.’
Additionally the designer unleashed that bellbottoms and
tights are in the catalogs, even for the bridals long shirts are being paired
with Shararas to give the traditional plus classy look to the outfit. Sidra
said that summery colors like blues, peaches and corals are being spotted on
the ramp.
Samyy Writes wishes Estillo Hut the very best of luck for
the near successful future.
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