Cloth

“We believe that Fashion is a right not luxury.”

Having a Masters degree in Business Administration, Abeera Qureshi was interviewed this week by ‘Samyy Writes’, on the start of her spectacular clothing line in Islamabad titled ‘Cloth’. Comfort and Affordability are the highlights that define what the brand actually is.

Abeera revealed the story of how Cloth came into being and told us that way back in November, 2010 she exhibited 30 outfits, which were given a huge response, by fans. With people appreciating and orders filling up, Abeera in 2012, started Cloth, ‘All the love and response led me into taking this task seriously.’ she said.

On asking what matters most, in Comfort Style and Trend she replied, ‘I think it’s the “comfort” of wearing “Cloth”, and an inner satisfaction of not spending much and still being up to date with the current trends. I believe style is not what we provide; two different clients wearing the same outfit will have their own style of wearing it so style basically comes from within.’
Using freedom of colors and material from Khaadi and Nishat, Abeera
concentrates on making the final garment presentable yet affordable.

Cloth is also working on a fine range of Bags and Jewelry that is also promised to be affordable akin to her clothing lines, which will be styled for the modern and independent woman.  Recently ‘Cloth’ introduced its new face – Hareem Farooq, a talented model and actress.

We hope to see more fresh and trendy garments from ‘Cloth’ really soon! Till then if you are looking for whites and blue and a vibrant splash of colored garments this year, then make sure to check out their upcoming summer inspired range ‘Summer Tide’.



Link:
Cloth Facebook Page!